Milady Maker: Japanese subculture with an ambiguous author’s message

The review article does not constitute the agreement of the editors of NFTMetria with the views of the authors of the project. All information below is for reference only.

Exceeding NFT’s initial plans, the Milady Maker collection has gathered a tight-knit community of fans of the Japanese subculture, albeit with a standout ambiguous views of one of the creators of the project. What is the market attraction? Why has the collection shown strong sales in recent weeks? Below about this in our review.

Milady Maker Official Links

• Official site https://miladymaker.net
• Twitter @MiladyMaker – over 14k subscribers;
• Discord @milady – over 7k members.

What is Milady Maker?

Milady Maker is an NFT collection of 10,000 profile pictures (PFPs) on the Ethereum network with the ERC-721 token standard.

All images are created in a unique art style inspired by Tokyo Chibi. NFTs quickly became quite popular meme profile pictures, with the floor price rising to a record 3.54 ETH after the initial sale.

Milady Maker in numbers

• The initial sale of the collection started in August 2021 at a mint price of 0.05 ETH.
• The total volume of secondary sales exceeded the mark of 31k ETH (more than 58 million dollars at the current exchange rate).
• The floor price is 3.54 ETH, which is 71 times more than the minting price.
• Sales on average range from 3.4 ETH to 4 ETH.
• #2804 sold on July 7, 2022 for 17 ETH (about $21k at the time of sale).
• A total of 3269 unique holders (33%).
• Only about 3% of the collection (283 pieces out of 10,000) are for sale, among them the range of offers from 3.54 ETH to 100 ETH. This shows that almost all holders see the project as a great investment prospect and are not in a hurry to part with their assets at a lower price.

Data (including exchange rates) are at the time of publication of the article (May 3, 2023)

Milady Maker types and attributes

The collection has 5 types in terms of the appearance of the characters, which are taken from the largest subculture communities in Tokyo:

1. Gyaru,
2. Prep,
3. Lolita,
4. Hypebeast,
5. Harajuku.

At the same time, each Milady NFT is assigned a Drip Grade – a kind of scale for evaluating a character’s outfit on a scale from the highest to the lowest – Normal (A), B, C, D, S, SS. This rating system helps rank the overall visual appeal and quality of individual Milady NFTs.

Who created Milady Maker?

The creators of the collection are:

• Sprite Bonkler @Milady_Sonoro,
• Charlotte Fang @charlottefang77, who was responsible for the design of the Milady NFT clothing.

Charlotte Fang is the subject of public discussion and criticism. The designer retweets posts that are ambiguously perceived by the community:

remilio is conquering the 3rd dimension, milady providing support from the 4th🤍 pic.twitter.com/i40PwELeew

— Adoni ♡☆ (@Adoniverse) April 19, 2023

Against this background, Charlotte Fang has been criticized more than once for allegedly despising homosexuality and calling it a disease, as well as comparing black people with monkeys and stating that anyone can save the country by killing Jews. Such accusations were made after a series of tweets and retweets on Twitter, which were subsequently deleted, and Charlotte Fang herself said that it was a joke.

In addition, among the brightest members of the community, one can find rather ambiguous statements:

Milady is a cult
Remilia is a religious organization
Get the fuck away from us https://t.co/7LYEIcT6yY pic.twitter.com/hp5GzLhKmE

— albi (@NabokovT_T) April 30, 2023

Why is Milady Maker popular?

The Milady Maker project is popular not only in the Asian NFT market, but also in the world, which is confirmed by the floor and the interest of the community. And that’s why:

• The popularity of the project in the Japanese NFT market was primarily influenced by the attitude of the collection towards the subcultures of Tokyo, as the style of the characters is combined with the style of youth national subcultures;
• The development of the project beyond the original plan, revealed even before the release of the collection. This created a surge of interest in the project from the global NFT market;
• NFTs can be set as a profile picture, since the tokens are a kind of meme “girls”. They became popular among fans of the digital metaculture of memes, primarily among the influencers of Japanese collections on Ethereum on Twitter, which generated another wave of interest in the project from the community;
• It is also impossible to deny the fact that the collection won such popularity in a less colorful color. For example, a collection has a rating scale with the highest SS score. Some users felt that in this way the creators of the project rooted the Nazi overtones in the project. And in the additional project That B.I.T.C.H., users noticed the word “Treblinka” – the name of one of the death camps in Europe during WWII. All these accusations of using Nazi motives only hyped the hype around the project online.

Milady Maker Idea

NFTs Milady Maker was originally created to set up resource layers in Live2D, which were later to be used in VRtube, and also as an avatar on one of the MineCraft servers. Now Milady NFT can be used as a mask on Hologram by connecting a wallet with the desired NFT.

What’s more, the collection was designed with a focus on Tokyo’s subcultural communities to bring the lifestyle of Japanese society into the virtual environment.

Milady Maker Roadmap

The project does not have a roadmap. The team announces the upcoming event in the social networks of the project.

Milady Maker Ecosystem

The Milady Maker ecosystem includes:

1. Online store of branded products,
2. Milady Raves event,
3. Additional collections:

• Pixelade Maker,
• Milady, That B.I.T.C.H.,
• Redacted Remilio Babies,
• Banners NFTs.

Bootleg merch store

Bootleg merch store is an online store of the project’s branded products, from cosmetics to clothing. The number of assortments is constantly changing, many positions are sold out, and the minimum price starts from $1.

Milady Raves

Milady Raves are special events that take place for the community in warehouses in New York, Tokyo, London.

Pixelady Maker

Pixelady Maker is a secondary collection of 10,000 NFTs released in September 2022. However, it has the same attributes as the main collection. But at the same time, in this case, all the characters are made in the pixel version.

• In the secondary market, the trading volume is more than 420 ETH.
• Floor price is 0.12 ETH.
• The most expensive NFT – Pixelady #579 sold for 0.75 ETH.

Milady, That B.I.T.C.H.

Milady, That B.I.T.C.H. is the second additional collection released in September 2021. On the T-shirt of each Milady, the words of each letter of the abbreviation B.I.T.C.H.

• A total of 3,333 titles are planned, with only 321 tokens on the market at the time of writing.
• Trading volume on the secondary market over 190 ETH.
• Floor price 2 ETH.
• The most expensive NFT – Beautiful Iterated Treblinka Current Milady sold for 2.2 ETH.

Redacted Remilio Babies

Redacted Remilio Babies is the third additional collection, which has 10,000 NFTs. The collection features stylized younger characters with added attributes and new backgrounds in a schizophrenic aesthetic.

We are #REMILIONAIRES. The motto of this collection

• Total secondary trading volume over 4.5k ETH
• Floor price over 0.8 ETH.
• The most expensive NFT – Remilio 3132 sold for 15 ETH.

Banners NFTs

Banners NFT is a collection of NFT banners with a focus on memes. Made in the style of the first banners on the Internet.

• Total 2000 NFTs.
• The total trading volume in the secondary markets is more than 240 ETH.
• Floor price 0.35 ETH.
• The most expensive NFT – Banner #375 sold for 1.2 ETH.

How much does Milady Maker cost?

In August 2021, the Milady Maker was released with a minting price of 0.05 ETH. In the same month, the collection began to be traded in secondary markets, where the collection was in great demand. And how are things now?

To visualize the price dynamics, we made a cut at the average price for 1 NFT:

• In December 2021 – 1.2 ETH;
• In March 2022 – 0.43 ETH;
• In July 2022 – 0.9 ETH;
• In November 2022 – 0.45 ETH;
• In February 2023 – 1.3 ETH.

At the moment, on May 03, 2023, the floor price is 3.54 ETH, which is 71 times more than the minting price. On average, the latest sales are in the range of 3.4-4 ETH. And the total volume of secondary sales amounted to more than 31k ETH (more than 58 million dollars at the moment).

The most expensive sales of Milady Maker

The most expensive sales are led by the following NFTs from the Milady Maker collection:

1. #2804 sold on July 7, 2022 for 17 ETH (about $21k at the time of sale);
2. #2832 sold on March 13, 2022 for 15 ETH (about $38k at the time of sale);
3. #5930 sold on March 13, 2022 for 15 ETH (about $38k at the time of sale);
4. #1966 sold on May 19, 2022 for 15 ETH (about $30k at the time of sale).

Where to buy Milady Maker?

Currently, Milady Maker can only be purchased on the secondary market, on marketplaces such as OpenSea and Blur.

How to buy Milady Maker?

1. Remember that initially you need to connect your crypto wallet with self-storage to the marketplace of your choice.
2. Next, find the official collection using the search bar on the marketplace.
3. Analyze and choose the NFT you want to buy; click on it and then on the “Buy” button.
4. Or you can bet on the token you like. Make sure you leave enough ETH for gas or transaction fees. If the seller approves your bid, the deal goes through.

Should you invest in Milady Maker?

There are several factors due to which the collection can be treated positively:

• The floor price currently exceeds the minting price by 71 times;
• Exciting IRL events for NFT holders;
• Community engagement through targeting Japan’s youth subculture, which is popular all over the world;
• The hype around the scandalous creator of the project Charlotte Fang keeps the project in the constant information field.

In any case, do your own in-depth analysis and research when investing in NFTs, and then make your own decisions.

Opinion of NFTmetria

Milady Maker is quite an ambitious project with a focus on the Japanese youth subculture. The project has evolved much further than originally thought: instead of being introduced as an avatar on one of the MineCraft servers, Milady Maker released several additional collections, launched an online store for branded clothing and developed IRL events. This brought a huge amount of engagement not only from fans of Japanese culture, but also from influencers.

In the future, perhaps the project will only gain crowds of fans through the release of other additional collections, despite accusations of Nazi overtones both by one of the creators and the project as a whole.