In a groundbreaking move set to go down in the annals of history, Cool Cats, the sensational NFT brand, is all set to make its grand debut at the 97th Macy’s Thanksgiving Day Parade. On November 23, amidst the bustling streets of New York City, Cool Cats will etch its name as the first-ever NFT brand to be physically featured in this iconic holiday spectacle.
We’re about to turn New York City into Blue York City! Here’s your first look at our OFFICIAL @Macys Thanksgiving Day Parade balloon🎈
Who is going to come see it in person? pic.twitter.com/WjoKmqTkiJ
— Cool Cats (@coolcats) September 14, 2023
How did the Cool Cats get into the 97th Macy’s Thanksgiving Day Parade?
Cool Cats secured this golden opportunity through an online competition organized by the retail behemoth, Macy’s. Out of the five NFT brands vying for the spotlight, only one could bask in the glory of the Macy’s Thanksgiving Day Parade. The finalists, apart from Cool Cats, included Boss Beauties, VeeFriends, SupDucks, and gmoney.
With Cool Cats emerging as the victor, legions of fans, parade-goers, and casual observers can eagerly anticipate the sight of the brand’s beloved mascot, Blue Cat, and its cherished sidekick, Chugs the Milk Carton, soaring above the streets of the Big Apple, showcased on a magnificent and vibrant helium balloon.
How are the Cool Cats preparing for the 97th Macy’s Thanksgiving Day Parade?
Preparations for the parade aside, Cool Cats has an array of exciting projects in the pipeline. The brains behind the operation, Cool Cats Group, is meticulously crafting a range of exclusive merchandise, soon to be available at 11 handpicked Macy’s stores and their online retail emporium, macys.com. This alluring collection comprises plush and vinyl collectibles of the beloved Blue Cat and a limited-edition Cool Cats hoodie exclusively up for grabs at Macy’s Herald Square. Complemented by digital activation features, these products promise to dazzle fans and collectors alike.
Since its inception in 2021, Cool Cats has undergone a remarkable evolution, transitioning from the NFT realm to the very forefront of the retail arena. This past summer, it became one of the pioneering Web3 projects to set up shop at the prestigious Comic-Con international convention, where it offered a range of branded merchandise including plush toys, Ledger Nanos, hats, aprons, and much more.
As the annual Macy’s festival looms large on the horizon, Cool Cats stands on the precipice of creating history. This NFT brand continues to redefine the boundless potential of NFT artwork and its real-world impact. The Macy’s Thanksgiving Day Parade is set to be an unprecedented celebration, a momentous occasion you won’t want to miss.
For those unable to witness this captivating event in person, don’t despair. The parade will be available for streaming on Peacock and will air nationwide on NBC on the day of the event, from 9 am to noon (in all time zones). Mark your calendars for November 23, as Cool Cats takes center stage in the heart of New York City.