Creature World: NFT collection as a social experiment in Web 3.0

Creature World: NFT collection as a social experiment in Web 3.0

During the pandemic, when the whole world was on pause, the artist Danny Cole decided to implement the idea of creating a fabulous world with Creatures, in which everyone can participate in various social experiments. And today Creature World is a whole ecosystem!

Once launched, the project became an overnight success. Since its release, the digital elements of the collection have been sold out in the first 13 minutes, and it is now one of the 50 best-selling digital art collections of all time. This is evidenced by the fact that Danny Cole and his Creature World NFT collection performed at the popular Coachella Music and Arts Festival in California.


Creature World Official Links


What is Creature World?

Creature World is a digital collection of 10,000 unique immersive paintings by New York NFT artist Danny Cole, dedicated to bringing the dream world to life. The collection is based on the Ethereum blockchain and has an ERC-721 token standard.

The main concept of the project is The Creature which manifests the universal human spirit that exists without age, gender or nation.

The collection transfers the user into a kind of magical dimension of love, divine intervention, and opportunity. The NFT collections serve as a ticket for entry into the world of creatures, in which the works of art receive development and renewal depending on the decision made by the user.

Also interesting is the unique way of distributing Creature World. For a mint, participants had to join a small metaverse and complete an easy task. After that they had access to the mint page of the collection.

Moreover, the project can be considered experimental. So far, three experiments have been conducted:

  • Traveling Creature Memories,
  • Creature Playground,
  • The Second Journey: The Creature Finds Its Voice.

In each of the experiments, the owners had to achieve the goal together, forming groups of 5 people, or at least interact with one or more users.

In The Second Journey: The Creature Finds Its Voice, for example, the idea was to add value to the work. And the Traveling Creature Memories and Creature Playground experiments were based on the idea of the value of social contact between users. Back then, users had to interact together, that is, send 5 items to another user and trust a stranger on the team to manage a wallet with NFTs.


Creature World in numbers

  • The collection was released on August 28, 2021.
  • NFT mint  cost each user 0.1 ETH.
  • The total volume of secondary sales exceeded 36k ETH (more than $56 million at the current exchange rate).
  • Floor price is 0.24 ETH (about $370).
  • Average sales range from 0.2 ETH to 0.3 ETH.
  • The most expensive #877 was sold on September 30, 2021 for 50 ETH ($150k at the time of sale).
  • Total 6,020 unique holders (60%). This shows the low chances of whales interconnection within the project. Thus, the risk of artificial project management from the inside is minimal.
  • Only about 2% of the collection (242 pieces out of 10,000) are for sale, among them the offers range from 0.24 ETH to 3 ETH. This shows that almost all holders see the project as a great investment prospect and are not in a hurry to part with their assets at a lower price.

Data (including exchange rates) are given at the time of publication (March 6, 2023)


Creature World types and attributes

The characters of Creature World are somewhat similar to humans. But their face shape is more rounded, and the eyes of almost all characters are shaped like a regular circle. The pupils are all different, they can be small, or they can be almost close to the size of the creatures’ eyes themselves. All of the creatures have different background colors and patterns, as well as different colors of skin. Sometimes, their skin resembles black and white stripes, like a zebra (but they are brighter colors, for instance, beige and purple stripes). Creature World NFTs have quite a cartoon look, like Tom and Jerry or Donald Duck from the well-known Disney cartoons.

Creature World nft types
The characters of the collection are different in their appearance and attributes

The collection is based on 238 different attributes which are divided into 8 categories:

  • Background (35 types),
  • Creature (26 types),
  • Decoration (84 types),
  • Eyes (24 types),
  • Foreground (6 types),
  • Mouth (12 types),
  • Outfit (17 types),
  • Overlay (34 types).


Who created Creature World?

The Creature World project was created by NFT artist Danny Cole. The style of his work represents a parallel three-dimensional world with fabulous and often absurd creatures.

Before entering the NFT space, Danny gained a lot of experience in animated art, something he’s been striving for since childhood. He has also held many professional exhibitions in New York City, working with stars such as Kanye West and Ben Rittenhouse. In addition, he has designed animated illustrations for Portugal and performed “A Creature Story” live art in Portugal.

Creature World nft Danny Cole
Danny Cole

Danny’s journey to Creature World began at the age of 9, when he was drawing in his school bedroom the dream world he escaped to since his childhood. And this world of his was backed by the youth culture of New York, where the young artist moved at 18, dropping out of college. Initially, his creatures were reflected in graffiti, clothing and paper. Crowds of people came to his exhibitions, but things changed during the Covid-19 world pandemic. Then Danny decided to bring his creatures to life digitally. So, in 2021 the Creature World collection was released.


Creature World Idea

The idea of the project is quite unique and specific. The author has put the following concept into his project: 10,000 digital works of art send us on an unending adventure into the neighboring Creature World. This adventure allows you to travel with a myriad of possibilities and ways of getting exciting expirience in the digital universes where you live as a Creature.

Another revelation for all users was the experiments:

  • Traveling Creature Memories,
  • Creature Playground,
  • The Second Journey: The Creature Finds Its Voice.

They are a peculiar idea of the project, which is to create a community based on trust and cohesion to achieve the goal.


Why is Creature World popular?

There are several reasons why the Creature World project is so popular:

  • Art collectors include iconic world figures like Shaquille O’Neal, Winklevoss brothers, Sia and Steve Aoki.

  • In January 2022, Creature World owners were given the opportunity to purchase a student jacket. The customizable jackets cost 0.06 ETH.

  • In February, thanks to the assistance of OpenSea, Arbitrum and Hiredbyeternal, it was possible to release the 01: Migration clothing collection.

  • Community interest in social experimentation using Creature World NFTs.


Creature World Roadmap

Creature World is very different from other NFT projects because the team does not have a common roadmap. It is quite obvious that Danny Cole wants his plans to remain a surprise and excite the community, gradually revealing secrets. Despite the unclarified nature of the project’s plans, the Creature World community is very supportive of the creator and all his endeavors.


Creature World Ecosystem

The Creature World ecosystem includes three NFT collections that have been released as experiments. They are Traveling Creature Memories and Creature Playground, and the latest, Crowd was not released until March 3, 2023. Creature World’s clothing collection has also been launched.

Traveling Creature Memories

The Traveling Creature Memories collection was released as an experiment on March 22, 2022 with the same name. The purpose of the experiment was as follows:

  • Creature World NFT owners were given the airdrop with 5 Traveling Creature items.
  • They had to send them to another owner of the main collection within 2 hours.
  • After the successful transfer of the token to another owner, the original collector received The Traveling Creature NFT.

In this way, users collectively determined the fate of the artworks in this collection, depending on whom they chose to interact with. Together, the holders turn small interactions into something that stays with us forever, namely the creation of one of the five objects.

Creature World nft Traveling Creature Memories
Traveling Creature Memories

A little more about the collection:

  • Total 2,319 NFTs.
  • Trading volume on the secondary markets exceeds 3 ETH.
  • Floor price is 0.038 ETH.

Creature Playground

The Creature Playground collection is also related to the experiment which took place on September 2-27, 2021:

  • The owners were randomly sent NFTs as an airdrop, the meaning of which will only appear if 7 users with different parts unite,
  • To do this, everyone had to trust one of them to control the wallet in order to collect the 7 Creature Playground items.
  • However, this experiment was already assisted by a smart contract to create a multisignature wallet.

However, the most important goal of this experiment was not the creation of a wallet, but the relationships formed in the process. Users banded together openly and with one common purpose in mind. At the same time, each user saw how helpful everyone was throughout the process.

Creature World nft Creature Playground
Creature Playground

A little more about the collection:

  • A total of 8 unique images with a circulation of 8,498 tokens.
  • Trading volume on the secondary markets exceeds 314 ETH.
  • Floor price is 0.0049 ETH.


Crowd is an additional NFT collection that was dropped on March 3, 2023. This resulted in the minting of 3,845 generated NFTs, on which you can see a variety of combinations of creatures of each color.

Creature World nft Crowd

A little more about the collection:

  • The price of a mint was 0.029 ETH.
  • Minting was completed within a day.
  • To date, just 3 days after the mint, the volume of secondary sales has exceeded 580 ETH,
  • Floor price is 0.01 ETH.

Creature World clothing line

The Creature World clothing brand was launched in 2022. There are mostly sweaters, t-shirts, hats, and jackets that make the base of it. The merch is presented in the brand’s signature bright colors, and each item is marked with one of 9,999 creatures. At the moment, the cheapest items are t-shirts, which sell for $35 on Store Creature World.

Creature World nft Store
Branded merch


How much do Creature Worlds cost?

The collection was released on August 28, 2021. NFT mint cost each user 0.1 ETH. How has the project developed since then?

To visualize the price dynamics, we made a slice of the average price for 1 NFT:

  • in September 2021: 2.3 ETH,
  • in January 2022: 1.4 ETH,
  • in April 2022: 0.6 ETH,
  • in October 2022: 0.3 ETH,
  • in December 2022: 0.3 ETH.

Now (March 6, 2023) the minimum price is 0.24 ETH. On average, the latest sales range from 0.2 to 0.3 ETH. And the total volume of secondary sales amounted to more than 36k ETH (about $56 million).


The Most Expensive Sales of Creature World

The most expensive sales are led by the following NFTs from the Creature World collection:

  1. #877 was sold on September 30, 2021 for 50 ETH ($150k at the time of sale),
  2. #9492 was sold on September 1, 2021 for 36 ETH ($123k at the time of sale),
  3. #3408 was sold on August 30, 2021 for 30 ETH ($97k at the time of sale),
  4. #1299 was sold on August 30 for 29 ETH ($94k at the time of sale).
Most Expensive Sales NFT Creature World
The Most Expensive Sales of Creature World NFTs


Where to buy Creature World?

Currently, Creature World can only be purchased on the secondary market, on marketplaces such as OpenSea, X2Y2 and LooksRare.


How to buy Creature World?

  1. Remember that initially you need to connect your crypto wallet with self-storage to the marketplace of your choice.
  2. Next, find the official collection using the search bar on the marketplace.
  3. Analyze and choose the NFT you want to buy; click on it and then on the “Buy” button.
  4. Or you can bet on the token you like. Make sure you leave enough ETH for gas or transaction fees. If the seller approves your bid, the deal goes through.


Should you invest in Creature World?

Let’s consider in detail what the art project Creature World is backed by in terms of investment:

  • Danny Cole’s prominence as a significant figure among stars such as Kanye West, Ben Rittenhouse.
  • Shaquille O’Neal, the Winklevoss brothers, Sia and Steve Aoki are the holders of NFT Creature World. They are world-renowned personalities who bring a certain amount of popularity to the project.
  • The minimum entry threshold for a project is 0.17 ETH. Relative to other similar digital collections in the NFT space, this is a rather low value;
  • The project team launches spontaneous promos that prompts users to hold NFT or buy it on the secondary market;
  • Unique Web 3.0 social experiences that reflect the usefulness and trust of each user.

In any case, do your own in-depth analysis and research when investing in NFTs, and then make your own decision.


Opinion of NFTmetria

Creature World is not just a collection. It is an experimental ecosystem that involves bringing NFT owners together to achieve a common goal. Experiments have revealed both the reliability and usefulness of each NFT collection owner. In turn, the creature provided a way for each of the owners to show who they would be in the kind of world that Danny Cole sees. It is because of this unusual and unique idea that the project has been able to achieve popularity and uniqueness in the NFT space.

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