Crypto exchange Kraken has announced a new format of cooperation with the British racing team Williams Racing. Namely, the NFTs, which are listed on the crypto exchange, will participate in the competition, as a result of which 6 NFT winners will decorate the team’s cars during the Formula 1 Grand Prix. By the way, it will be held on October 22 in Austin, Texas.
Want to see your favorite NFT at 200+ mph in front of millions of racing fans?
— Kraken Exchange (@krakenfx) August 1, 2023
This innovative initiative aims to further increase the presence of cryptocurrencies and blockchain in the rapidly changing real world of Formula 1 racing.
Which NFTs will be featured at the Williams Racing Grand Prix?
In order for you to be able to see your NFT on a Formula 1 car, you need to participate in the competition organized by the Kraken NFT marketplace.
And here’s how it will go:
- Only NFTs listed on the Kraken NFT marketplace are eligible to participate in the contest.
- Applications will be open from 1st to 18th August. At this time, each registered user with digital assets can submit their NFT for consideration.
- Williams Racing and Kraken will then select the top 20 NFT designs.
- Next, the top 20 tokens will be voted on by the entire community.
- Top 4 community-selected NFTs, as well as two personally selected NFTs by Williams drivers Alex Albon and Logan Sargeant, will grace the team’s cars during the Grand Prix.
A similar format of bright cooperation takes place as part of a sponsorship agreement between Kraken and Williams Racing. Thus, the crypto exchange has access to millions of Formula 1 fans from all over the world, and also popularizes the blockchain and NFT industry.
This is not the first collaboration between representatives of the crypto world and Formula 1 participants. Recall that earlier at the end of 2022, Oracle Red Bull Racing has partnered with, Bybit and manufacturer of Azuki Chiru Labs. Back then, a specially minted Lei the Lightning Azuki (#8494) graced the Oracle Red Bull Racing race cars driven by Max Verstappen and Sergio Pérez during the 2022 Abu Dhabi Grand Prix.