In a groundbreaking move towards enhancing fan engagement, Honda Motor Co., Ltd (“Honda”) is teaming up with Animoca Brands Japan, Gryfyn, and GET Protocol to bring the world of Web3 to its motorsport enthusiasts in Japan.
Honda, a pioneer in the automobile industry, is now venturing into the world of blockchain and NFTs. This partnership aims to offer fans exclusive digital experiences through the distribution of Honda Key NFTs.
🏁@animocabrandskk is collaborating with @Honda, @gryfynapp, and @GetProtocol to gift fans and attendees limited-edition commemorative NFTs and membership NFTs at the FORMULA 1™ Honda & Red Bull Welcome Event in Tokyo and at the Honda booth during 2023 F1 Japanese Grand Prix.… pic.twitter.com/rbaXhTfb3z
— Animoca Brands (@animocabrands) September 19, 2023
Exclusive distribution of Honda Key NFTs
The collaboration kicks off with the highly anticipated FORMULA 1™ Honda & Red Bull Welcome Event in Tokyo, scheduled for September 20, 2023, at Zepp Shinjuku, and the upcoming Japanese Grand Prix 2023 at the Suzuka Circuit from September 21 to 24, 2023.
Attendees at the Welcome Event will receive limited-edition commemorative NFTs, adding a unique digital memento to their participation.
Honda Key NFT lottery
Moreover, Honda is offering its fans a chance to obtain Honda Key NFTs. These exclusive NFTs will serve as digital keys to a realm of special experiences and perks at future Honda events and collaborations.
Initially, Honda Key NFTs will be distributed to fans participating in the ticket lottery for the FORMULA 1™ Honda & Red Bull Welcome Event in Tokyo. After the event, commemorative NFTs will be airdropped to ticket holders.
Besides, fans visiting the Honda booth at the 2023 F1 Japanese Grand Prix in Suzuka Circuit will also have the opportunity to redeem Honda Key NFTs and other exclusive items.
More information about Honda partners
Animoca Brands Japan and Gryfyn have been instrumental in crafting this immersive fan experience. Gryfyn, a subsidiary of Animoca Brands, specializes in Web3 wallets, facilitating connections between brands and communities.
GET Protocol, a digital ticketing infrastructure provider, joins this initiative, following its success with the Dutch Grand Prix, where ticket-linked digital collectibles were introduced.
This partnership exemplifies Honda’s commitment to Web3 fan engagement and their dedication to providing unique experiences to motorsport enthusiasts.
About Animoca Brands Japan
Animoca Brands Japan, founded in 2021, is a strategic subsidiary of Animoca Brands Corporation Limited. It collaborates with major publishers, brands, sports teams, and artists to bring Japanese intellectual property to global fans through Web3 services and blockchain technology.
Gryfyn, a subsidiary of Animoca Brands, provides a Web3 wallet that allows users to access digital experiences, manage digital assets, and engage with their favorite brands safely.
About GET Protocol
GET Protocol is a market leader in NFT ticketing infrastructure, having issued over 4.5 million NFT Tickets for 19,000+ events worldwide. Their mission is to bring accessible NFT Ticketing to mainstream audiences.
This exciting collaboration marks a new era of fan engagement for Honda, where digital collectibles and immersive experiences await motorsport enthusiasts in Japan.