In a delicious blend of coffee tradition and digital innovation, Starbucks is marking the 20th anniversary of its iconic Pumpkin Spice Latte (PSL) with a unique twist. The renowned coffee giant is venturing into the world of NFTs, releasing a collection of Pumpkin Spice Latte digital stamps via its Web3 rewards and loyalty platform, Starbucks Odyssey.
The Spice of Digital Life: Pumpkin Spice Latte NFT Collection
This exciting NFT collection, aptly named “The PSL Collection: Spiced Stamp,” features four distinct varieties: Spiced, Iced, Steamed, and Whipped, capturing the essence of fall’s favorite drink. Each NFT will be available for purchase at a wallet-friendly price of $20. This open edition sale, running from October 5 to October 9, on Nifty Gateway (the official mint Nifty Gateway link) allows enthusiasts and collectors to mint these digital treasures without the constraint of limited quantities.
The designs of these NFTs are shrouded in anticipation, adding an element of excitement to the release. Starbucks aficionados and NFT enthusiasts alike can look forward to the grand unveiling of the artwork on October 10th. This revelation promises to bring the essence of the Pumpkin Spice Latte to life in the digital realm.
Exclusive Access for Odyssey Members: A Sweet Perk of Loyalty
Crucially, these delectable digital delights are exclusively available to Starbucks Odyssey members, the coffee company’s innovative loyalty program. For those unfamiliar, Starbucks Odyssey offers a plethora of exclusive experiences, from virtual drink-making classes to immersive journeys to Starbucks coffee farms. Members acquiring these NFTs will also receive a bonus of 250 loyalty points for each stamp purchased, enhancing their rewards even further.
A Starbucks Odyssey: Brewing Innovation in Web3
Starbucks’ decision to mint these NFTs on Polygon, an Ethereum scaling network known for its efficiency, underscores the company’s commitment to blockchain technology. The NFTs are available for purchase using various payment methods, including ETH, Nifty Gateway balance, Gemini balance, credit card, and buy now, pay later options.
By integrating into the Starbucks Rewards ecosystem and grounding the experience in coffee, connection, and community, we are entering the Web3 space differently than any other brand, while deepening our members’ connection to Starbucks. Remarked Brady Brewer, Starbucks Executive Vice President, and Chief Marketing Officer
As the digital artwork is unveiled on October 10th, coffee enthusiasts and collectors can indulge in a unique Pumpkin Spice Latte experience, blending the warmth of tradition with the excitement of the digital age. Starbucks continues to set the stage for innovative customer engagement, making its mark in the ever-evolving world of NFTs. Stay tuned for the aromatic unveiling of the Pumpkin Spice Latte NFT collection!