In an exciting fusion of fashion, art, and technology, Italian luxury outerwear brand Moncler has joined forces with sportswear giant Adidas Originals. Their joint campaign, “The Art of Explorers,” is a true masterpiece, featuring artificial intelligence, mixed-media sculptures, captivating digital experiences, and an exclusive NFT collection.
— adidas Originals (@adidasoriginals) October 2, 2023
AI at the center of the NFT campaign “The Art of Explorers”
Moncler, renowned for its high-end winter wear, embarked on this creative venture to herald its upcoming collaboration with Adidas Originals. In a move that mirrors the ever-changing world of fashion and technology, Moncler has embraced generative art to craft a visually stunning and conceptually rich campaign.
The core of this creative process revolves around the creation of AI-generated adventurers. These digital explorers were brought to life by a team of talented artists, including Gary Card, Ibby Njoya, and Kate Tabor. Drawing inspiration from the collaborative collection, these artists sculpted explorers that seamlessly blend with the physical world, resulting in a mesmerizing fusion of fashion and artistry.
ALTS – get ready to explore 🧑🚀
Where originality meets extraordinary – there's a surprise to be uncovered. Starting October 4th.
— ALTS by adidas (@altsbyadidas) October 2, 2023
Immersive Digital Journey of Moncler x Adidas Originals
Moncler’s “The Art of Explorers” campaign goes beyond traditional advertising. It incorporates various multimedia elements, including sound, video, and 3D animation. Visitors to the digital realm can immerse themselves in a sensory experience that transcends the boundaries of conventional marketing. The campaign even provides an opportunity for interested buyers to acquire exclusive products through digital billboards, adding an innovative touch to the shopping experience.
NFT collection in the center of the NFT campaign “The Art of Explorers”
As the digital landscape continues to evolve, Moncler has ventured into the world of Web3. Back in October 2022, the luxury brand commemorated its 70th anniversary by releasing a collection of 1,070 NFTs.
These unique digital collectibles drew inspiration from Moncler’s iconic Maya jacket and featured digital artwork by 3D artist Antoni Tudisco. Partnering with the Web3 consumer engagement platform Arianee, Moncler’s foray into NFTs marked a significant step in embracing the future of fashion and technology.
Details about the physical collection by Moncler x Adidas Originals
For those who prefer to own a tangible piece of this remarkable collaboration, the physical collection of Moncler x Adidas Originals apparel and footwear will be available starting from October 4th. Enthusiasts can find these exclusive pieces on the official websites of both brands, and selected stores will offer them the following day.
In conclusion, the collaboration between Moncler and Adidas Originals transcends the boundaries of traditional fashion campaigns. By integrating AI-generated adventurers, immersive digital experiences, and a collection of NFTs, these brands are not only showcasing their commitment to innovation but also providing a glimpse into the future of fashion marketing. As we await the release of the physical collection, it’s evident that Moncler and Adidas Originals are leading the way in redefining the intersection of fashion, art, and technology.
It is worth noting that for Adidas Originals this is not the first step in the NFT space. Previously, he launched the Into the Metaverse NFT collection on a large scale and successfully.