Immutable, the leading Web3 game publisher, has unveiled its groundbreaking wallet infrastructure, “Immutable Passport,” introducing a seamless and secure login experience for gamers. The innovative Passport allows users to create and recover their wallets effortlessly, utilizing Google or Apple accounts or email addresses. The launch includes integration with five popular games and apps:
- Gods Unchained,
- Blocklete Golf,
- B/R Watch 2 Earn,
- AtomicHub, boasting a collective user base of over 500,000.
Immutable Passport is officially live in playable games and marketplaces!
Experience the true value of Passport as you play new games and explore marketplaces with your assets and identity following you within the brand-new Passport experience. https://t.co/B8eSFwKoKC… pic.twitter.com/RbFqUCUone
— Immutable (@Immutable) December 19, 2023
Details about Immutable Passport
Immutable Passport simplifies the onboarding process for players by eliminating the need to store seed words. Users can seamlessly navigate between games and manage digital assets through a unified experience. The accompanying dashboard, introduced alongside the wallet infrastructure, facilitates easy exploration of new games, fund storage, linking third-party wallets, and comprehensive management of in-game items.
In a strategic move to enhance user engagement and convenience, Immutable Passport ensures passwordless sign-on and automated wallet creation. The platform’s integration with Google and Apple accounts streamlines access without compromising security. Additionally, users can opt for an email-based login method, bypassing the traditional complexities associated with seed phrases and private keys.
The company’s commitment to user security is evident in the incorporation of the Magic software development kit, ensuring a noncustodial login solution. The private key, generated during the initial login, undergoes encryption and is securely stored in an Amazon Web Services Hardware Security Module (HSM). Immutable emphasizes that neither they nor Magic have access to this key, enhancing user trust in the security of their funds.
Immutable’s Passport has already gained momentum, with a beta launch earlier this year. The wallet solution’s integration into five prominent crypto games and marketplaces marks a significant milestone. Gods Unchained, a tactical card trading game, has successfully incorporated Immutable Passport, boasting approximately 450,000 registered players. To celebrate this integration, players on Gods Unchained will receive free non-fungible token (NFT) airdrops until December 31, 2023.
Addressing Industry Challenges: Immutable Passport’s Impact on User Acquisition
Immutable Passport’s universal profile and wallet solution address the historical challenges of complex sign-up processes in online gaming platforms. The company’s internal research reveals that Passport users are more than twice as likely to complete sign-up and onboarding processes compared to traditional methods. Immutable views Passport as a pivotal tool in reducing dropout rates during initial player engagement.
This unveiling follows Immutable’s recent initiatives to enhance the Web3 gaming experience. On December 11, the integration of Transak as a payment option for its games marked a strategic move. On December 13, the company announced plans for a gas-free transaction option on its zkEVM platform in 2024, reinforcing its commitment to innovative solutions in the gaming sector.
Immutable’s President and Co-founder, Robbie Ferguson, expressed enthusiasm for the positive impact of Immutable Passport on user acquisition, transaction conversion rates, and overall player experience. The platform’s continuous efforts to streamline user interactions and create a seamless gaming environment position Immutable as a pioneer in the rapidly evolving Web3 gaming landscape.