Adidas and STEPN Unveil Exclusive NFT Sneaker Collaboration

A groundbreaking collaboration between Adidas and move-to-earn platform STEPN is set to revolutionize the world of virtual sneakers. The two giants are joining forces to introduce a limited collection of non-fungible token (NFT) sneakers, merging fitness with cutting-edge technology.

STEPN x adidas Raffle Mint 🚀

To kick-off our collaboration with @adidas and @altsbyadidas, we are raffling 990 co-branded Genesis Sneakers on https://t.co/8NpUgEfKRT, priced at 10,000 GMT per Sneaker, on @solana 👟

These co-branded Sneakers will come with exclusive perks: They… pic.twitter.com/0Lb4sTFidC

— STEPN | Public Beta Phase VI (@Stepnofficial) April 16, 2024

The Genesis Sneaker Collection by Adidas and STEPN

This innovative venture will introduce the Genesis Sneaker Collection, featuring 1,000 unique NFT sneakers co-branded with STEPN’s iconic lightning bolt and Adidas’ signature three stripes. Minted on the Solana blockchain, these sneakers represent a fusion of virtual and real-world experiences, offering users an unparalleled gaming and fitness adventure.

The Genesis Sneaker Collection marks the beginning of a year-long partnership between Adidas and STEPN, promising further collaborations encompassing both physical and digital products. The collaboration aims to motivate and incentivize users to stay active by integrating fitness into the virtual realm, redefining the concept of wellness in the Web3 era.

The Genesis Sneaker NFT Collection: Exciting Opportunities for Users

Early access to the Genesis Sneaker Collection is granted to members of the ALTS by Adidas Web3 community and select participants from the broader FSL community. A two-phase raffle will distribute the NFT sneakers, with the public sale scheduled from April 18 to 21. Each NFT sneaker is priced at 10,000 in STEPN’s native token, GMT.

Looking Ahead

The partnership between Adidas and STEPN represents a significant step towards merging virtual and physical experiences in the gaming and fitness industries. With a commitment to long-term sustainability and community engagement, this collaboration is poised to redefine the future of fitness gaming and lifestyle rewards in the digital age. Stay tuned for more updates on this groundbreaking collaboration as it unfolds.

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