Futureverse, a trailblazer in AI and metaverse technology, has just unveiled an unprecedented collaboration with the legendary sports culture brand, Reebok. This exclusive partnership is poised to redefine the intersection of fashion, technology, and culture within the metaverse, introducing the much-anticipated “Reebok Impact.”
Thrilled to announce our exclusive partnership with @Reebok to leverage our AI and metaverse technology to revolutionize digital fashion.
— Futureverse (@futureverse) December 7, 2023
Futureverse is taking the lead in propelling Reebok’s expansion into the interactive digital landscape, extending from footwear to apparel. This strategic move signifies an exciting bridge between traditional sports culture and the rapidly evolving metaverse.
Accompanying this revelation is a tantalizing teaser video, offering a sneak peek into the immersive experiences that could unfold from this groundbreaking alliance.
Reebok and Futureverse: Partnership details
Established in 1895, Reebok has long been a prominent player in the athletic footwear industry. Now, with the forthcoming debut of “Reebok Impact” in 2024, the brand is set to make an indelible mark in the digital fashion realm. This innovative shoe experience isn’t merely about products but aims to engage consumers with AI and digital wearables.
Reebok’s “Life is not a spectator sport” campaign perfectly aligns with Futureverse’s ethos of directly engaging users in novel experiences. “Reebok Impact” is designed to offer shared experiences resonating with consumers’ life moments and how those moments impact the world.
Shara Senderoff and Aaron McDonald, Co-Founders of Futureverse, expressed their enthusiasm about the partnership, emphasizing the vision of active life engagement.
This collaboration is a groundbreaking fusion of AI, web3, gaming, and metaverse technologies, set to transform how consumers define digital fashion. They stated
As the launch of “Reebok Impact” approaches, consumers are invited into a new phase where digital and physical realities merge, providing a fresh perspective on lifestyle and fashion.
Todd Krinsky, CEO of Reebok, highlighted the brand’s commitment to embracing new technologies.
At the heart of our brand is our vibrant community and our efforts to weave their unique stories into the fabric of our products. He stated
This partnership not only represents a significant step in merging fashion, technology, and consumer experience but also bolsters Futureverse’s credibility with its collaborations with FIFA, recent technology deals with talent agency CAA, and a successful $54 million Series A funding round. The collaboration with Reebok adds another layer of innovation to their diverse portfolio.
Furthermore, the collaborative effort signifies a pivotal moment in the metaverse, where a renowned sports brand and a technological powerhouse converge to shape the future of digital experiences. As both companies prepare for the much-anticipated launch of “Reebok Impact” in 2024, the world watches eagerly to witness the transformative potential of this unique collaboration.