Louis Vuitton and Pharrell Williams Introduce NFT-Linked Varsity Jacket

In a groundbreaking move merging fashion and blockchain technology, Louis Vuitton and Pharrell Williams @Pharrell unveiled their latest creation: a western-inspired varsity jacket accompanied by an Ethereum-based NFT collectible called the ‘Varsity Blouson’.

The physical jacket, priced at €7,900, features exquisite craftsmanship with suede buckskin, shimmering fasteners, and intricate embroidery of the Louis Vuitton logo. Designed by Pharrell Williams, this limited edition piece caters exclusively to 200 owners of Louis Vuitton’s Via NFTs.

Owners of the Varsity Blouson can anticipate the delivery of their tangible item between November and December. Additionally, they will receive a digital twin of their jacket as a collectible NFT, underscoring Louis Vuitton’s foray into the realm of “phygital” goods.

Louis Vuitton’s VIA project, initiated in June 2023, initially offered digital renditions of their iconic trunk at €39,000 each.

Louis Vuitton VIA. The first VIA journey is now available. Discover the Speedy 40 VIA @Pharrell, revisiting the Maison's iconic bag crafted in 1930. Discover more at https://t.co/FN7LgduFzK#LouisVuittonVIA #PharrellWilliams pic.twitter.com/X2i5G7w9xQ

— Louis Vuitton (@LouisVuitton) July 17, 2023

This latest offering further solidifies Louis Vuitton’s commitment to the Web3 fashion industry, which is projected to reach a value of $4.8 billion by 2031.

Pharrell Williams and Louis Vuitton previously collaborated on the sale of a digital Speedy bag in 2023, signaling their shared vision for innovation in the fashion landscape.

As pioneers in the integration of blockchain technology and luxury fashion, Louis Vuitton continues to lead the charge by embracing Web3 experiences. Through initiatives like the VIA project and collaborations with esteemed artists like Pharrell Williams, Louis Vuitton aims to redefine the future of fashion in the digital age.

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