FIFA, the global football authority, is entering the NFT space with a bang, unveiling a limited-edition collection in collaboration with Modex ahead of the 2023 Club World Cup in Saudi Arabia.
— FIFAPlusCollect (@FIFAPlusCollect) December 11, 2023
The first 100 NFTs, launching on December 15, promise an extraordinary opportunity – securing tickets to the FIFA World Cup 2026 final. This marks FIFA’s first partnership with blockchain firm Modex.
FIFA’s Play in the NFT Field
The “FIFA+ Collect” platform, powered by Algorand since its launch in September 2022, will now embrace Polygon for its NFT venture. The move is strategic, aiming to mint 900 digital collectibles, which will be available on the OpenSea marketplace starting December 19.
We are excited to embark on this transformative journey with Modex and take the FIFA+ Collect platform to new heights. Romy Gai, FIFA’s Chief Business Officer, expressed excitement about the collaboration
The inaugural NFT drop will encompass iconic moments from the 2023 Club World Cup, with an exclusive chance for buyers to own a piece of football history. The collaboration with Modex is expected to bring a fresh and engaging perspective to the digital collectibles market.
Digital collectibles increase the ways in which fans can interact with their favorite players, teams, and the game they love. Francesco Abbate, CEO of Modex, highlighted the allure of digital collectibles
Financial Metrics and User Engagement
Since the inception of the FIFA+ Collect platform, it has seen 11 NFT drops, resulting in 909,255 digital collectibles minted and 16,448 holders. However, the reported $2.4 million in trading volume needs context. The platform emphasizes that the mint volume might include free packs obtained in challenges alongside those purchased with USDC.
FIFA’s Vision for the NFT Future
FIFA has recognized the evolving dynamics of football fandom, with fans seeking new and exciting ways to engage with the sport. The FIFA+ Collect platform, described as an affordable and inclusive marketplace, aims to democratize the ability for fans worldwide to own a piece of the World Cup.
These new launches, both this year and beyond, will provide football fans with a unique and innovative way to connect with the sport. Romy Gai hinted at future launches
In a world where sports and technology intersect, FIFA’s move into the NFT realm is a testament to the growing influence of blockchain in reshaping fan experiences. As the 2023 Club World Cup kicks off, the digital collectibles market is set to score big with this innovative collaboration between FIFA and Modex.