Cristiano Ronaldo, the global football sensation, recently took to the field with holders of his non-fungible tokens (NFTs) in a special training event sponsored by crypto exchange Binance. This event comes amidst ongoing legal challenges faced by the football star in the United States.
Binance-Sponsored Training Session
On January 25, Binance released a video showcasing Ronaldo actively participating in a football training session with fans and NFT holders. The event, held in Lisbon, featured Ronaldo, Binance ambassador Khaby Lame, and footballer Maria Marković providing training tips and playing football with the NFT holders.
Here's a look at the highlights!
— Binance (@binance) January 25, 2024
This engagement fulfills promises made by Ronaldo to provide exclusive opportunities for engagement with the holders of his NFTs. The initiative is part of the multiyear NFT partnership that Ronaldo signed with Binance in 2022, aiming to bring unprecedented experiences to his fans through NFTs.
Ronaldo’s NFT Journey
Ronaldo’s venture into the NFT space began in 2022 with the release of his first NFT collection in collaboration with Binance. The partnership included plans for multiple NFT collections and exclusive opportunities for NFT holders to interact with the football legend. Ronaldo expressed his eagerness to be part of the NFT platform, emphasizing the importance of his relationship with fans.
We're kicking off an exclusive multi-year NFT partnership with football legend Cristiano Ronaldo.
This is your opportunity to own an iconic piece of sports history and join CR7's Web3 community. pic.twitter.com/3j1lKcqrbn
— Binance (@binance) June 23, 2022
In 2023, Ronaldo continued to promote NFTs through various stunts, including a lie detector test during the release of his second NFT collection with Binance. Despite these efforts, a class-action lawsuit was filed against Ronaldo on November 27, 2023, by users in a U.S. district court in Florida. The lawsuit alleges that Ronaldo actively participated in the sale of unregistered securities in coordination with Binance.
Legal Challenges Amidst Fan Engagements
The legal challenges Ronaldo faces have not deterred his commitment to engaging with NFT holders. The lawsuit claims damages exceeding $1 billion and suggests that Ronaldo’s association with Binance’s NFT arm may have promoted investments in unregistered securities.
Locating Ronaldo for legal proceedings has proven challenging, as his address in Saudi Arabia is private. In response, on January 16, the plaintiffs filed a motion to employ alternative tactics, including serving notice through email, X (formerly Twitter), and website publication, citing compliance with international agreements.
Unique Fan Experience Amid Lawsuit Uncertainties
Despite the legal uncertainties, Ronaldo’s recent training session with NFT holders created a unique fan experience, allowing enthusiasts to play football with one of the greatest players in the sport. The “Train with CR7” event featured Ronaldo imparting football techniques, including penalty decisions, providing fans with an unparalleled opportunity.
As Ronaldo continues to navigate legal challenges, his engagement with NFTs showcases the evolving landscape of sports fandom and digital asset utility. The intersection of sports, web3 technology, and NFTs offers both extraordinary experiences and regulatory complexities, highlighting the ongoing transformation in the sports and entertainment industry. Stay tuned for further developments in the dynamic world of Cristiano Ronaldo’s NFT journey.